Frontend: How Beautiful Design Can Benefit Your Business

Let's be real, a business with an ugly website is like showing up to a job interview in a potato sack.

A 2015 survey from Adobe found that 38% of people will stop engaging with a website if the layout is unattractive. That's almost half of your potential customer base – gone just because your website is ugly. Just like a hotel that skips out on investing in art and decor may seem unappealing or uninviting, a website that lacks good frontend will turn potential customers away.

But it's not just about looks. A poorly designed website can make it difficult for users to navigate and find what they need. This can lead to high bounce rates and a significant loss in sales and reputation. We all know how frustrating it is to try and buy something online and not be able to figure out the darn checkout process – I for one don’t want to enter my credit card information in a website that looks like it’s been hacked together in an afternoon. 

According to a survey conducted by Vistaprint, the appearance of an eCommerce website can significantly impact a consumer's willingness to make a purchase. Of the 1800 participants, 42% stated they would be "very unlikely" to buy from a site they considered unattractive or unprofessional, while 21% said they were "not likely at all" to purchase from such a site. These findings emphasize the importance of a visually appealing and professional website design in order to attract and retain customers. If a website is deemed unattractive, it may result in the loss of up to 21% of potential business.

Another study exploring the relationship between visual appeal and trustworthiness emphasizes the importance of aesthetics of frontend design. This study found that the visual appeal of a website significantly affects users' attitudes toward the company and their intention to use its services. A visually appealing website can significantly improve users' perceptions of the website's credibility and trustworthiness.

So any way you cut it, design matters, and it has a big impact on business. A visually appealing website can draw in and keep users, leading to increased engagement and potentially higher profits.

What can you do to ensure your website is top-notch? Invest in a good frontend – make sure your online presence is visually appealing, easy to navigate, and user-friendly. Here are a few suggestions:

Use consistent layout and design elements: Make sure your site has a cohesive look and feel, with a consistent layout and design elements such as fonts, colors, and images.

Make sure your site is responsive: With the increasing number of people accessing the web on mobile devices, it's important to ensure that your site is optimized for viewing on different screen sizes.

Use high-quality images and graphics: This can help to make your site more visually appealing and help to convey your message more effectively.

Make sure your site loads quickly: No one wants to wait for a slow-loading website, so make sure your site is optimized for fast loading times.

Use clear and descriptive headings and subheadings: Make it easy for visitors to quickly understand the content of your page by using clear and descriptive headings and subheadings.

Make sure your site is easy to navigate: Use clear and intuitive navigation elements, such as a menu bar or drop-down menus, to help users find their way around your site.

Your users want to be able to easily find the information they need and make a purchase without any friction, and a website or app that is cluttered, confusing, or hard to use can lead to frustration and a loss in sales. A visually unappealing website can also leave a negative impression on potential customers and make a business appear unprofessional and untrustworthy.